Posts Tagged ‘ad optimization’

29th May
written by simplelight

The thought of managing accounts with 450 different ad networks made my head hurt so I signed up with Rubicon Project .  They claim to optimize the ads on your blog and show better performing ads more frequently. It’s been running for over a week on my blog and (as you can probably see on the sidebar to the right), I’m still running public service ads for the Red Cross. The dashboard on Rubicon Project’s website says that it’s still activating, though.

Update: The reason no ads were running is that I had forgotten to add baseline ad tags from Google and Rubicon Project has limited inventory in the 200×200 size that I had chosen (since it fits nicely in my sidebar). Their customer service is very helpful, though, and they were excellent at clarifying what I’d done wrong.